AB INbev’s Nütrl vodka seltzer had a problem: how can they stand out in a sea of sameness? Sometimes that answer is as easy as two little dots staring you in the face. Nütrl’s umlaut is as made up as its Swedish sounding name, so we leaned into that and created a flavor ambassador that was all about good, clean ingredients and great taste. We worked with SNL comedian Chloe Fineman to bring this character to life in TV, online video and OOH.