About
My name is Erica Pressly Kaplan, and I am a Creative and Creative Director with over 16 years of experience working at the world’s top ad agencies and brands in New York City, most recently as Head of Creative at the Harry’s Inc startup, Cat Person. A copywriter by trade, I am currently freelancing with brands and people I love and respect while dabbling in the high-octane sport of mushroom foraging from my new home base of Richmond, Virginia. If you’re interested in working together and hearing how my southern accent has recently come out of hiding, please email me at erica.pressly@gmail.com to chat.
Experience:
Harry’s Inc — Cat Person™
Google Creative Lab
Droga5
Barbarian Group
More details at LinkedIn
Education:
Masters of Communication
VCU Brandcenter Class of '09
B.A. Anthropology
UNC-Chapel Hill Class of '07
What I can offer brands:
★ Creative Direction
★ Brand Campaigns
★ Copywriting (social, acquisition, Email, landing pages)
★ New Product Names & Positioning
★ Social Campaigns & Content Strategy
★ Growth Marketing Creative Toolkits (launch & learn, baby!)
★ Influencer ideas and pitch decks
What I can offer agencies:
★ Real mom insights because I’m a real mom!
★ Real lady insights because I’m a lady!
★ Insightful writing that has nothing to do w/ being a mom or a lady!
★ Empathetic Creative Direction and creative management
★ Pitch help
★ Platform ideas
★ Product names
★ A peachy disposition
Awards:
Six-time Creativity Pick of the Day
Gold Effie - Single Retailer Program 2017
Gold Effie - Seasonal / Event Promotion 2017
D&AD Wood Pencil 2016
Webby Award Winner 2014
One Show Social Judge 2014
One Show Merit Typography 2016
One Show Merit Art Direction 2016
MIXX Awards Shortlist Judge for best interactive 2013 and 2014
IAB MIXX Award 2014
Meet 15 of Advertising's Rising Stars Mashable
Most Creative Women In Advertising Business Insider
One of 12 women selected from agencies around the world to be in Cannes' first See It Be It program
CMYK's 100 Top New Creatives Vol. 45